01
Start with a 3D model
1
Import, or try the demo
Click Import Model in the sidebar, or drag and drop your file onto the canvas. No model handy? Hit Try Demo Model and explore with the demo watch first.
2
Supported formats
GLB and GLTF give the best results because they carry materials and textures. STL is geometry only.
GLB GLTF STL
3
Don't have a model yet?
A freelance 3D artist can build one from product photos for roughly $100 to $200, and it's yours to reuse forever: every angle, every campaign, every season. One model replaces every future photoshoot of that product.
02
Direct the shot
1
Camera presets
The fastest route: Front · ¾ · Side · Top · Hero in the canvas toolbar snap the camera to the classic product angles. Reset returns to the original framing.
2
Fine-tune by hand
Drag to orbit, scroll to zoom, right-click drag to pan, Option + drag to tilt the product itself. The tilt carries through to the final render.
3
Frame + ratio
Pick the output ratio (1:1, 4:5, 9:16, 16:9, 3:2) from the toolbar before you compose. The artboard is exactly what renders.
Tip · Framing
What you see is what renders. Zoomed in close reads as a macro shot, pulled back reads as an environmental shot. The AI modes understand your framing and match the camera optics to it.
03
Choose an output
1
3D Render · pure, no AI
A studio render of your exact model. AI doesn't touch this output. It's physically accurate, deterministic, and safe for the most AI-averse brand. Choose a lighting preset (Soft · Standard · Dramatic), rotate the Light Angle dial, pick a background color, or float the product with no floor. Renders at 2048px.
2
AI · your product, a built world
Renders your model first, then AI builds the scene around it. The style chips are anchored to real brand aesthetics: E-Commerce, Editorial (Bottega), Luxury (Hermès), Technical (Dyson) and more, so you're never staring at a blank prompt. Add Extra Direction for props, surfaces, or color accents. Generate is fast for exploring; Generate HQ runs the full-size model for finals.
3
Live · real-time exploration BETA
A rough AI restyle of your viewport that updates as you move the camera. Use it to explore angles and styles in real time, then switch to AI and Generate for the real photo. Rough by design: it's a scout, not a deliverable.
4
3D Video · camera moves BETA
Position the camera and press Set Start, move to the end framing and press Set End. Pick a length (2–15s), preview or scrub the move in the viewport, then Render Video. Frames render in parallel on cloud GPUs, so a 5-second clip lands in about a minute. Motion blur, eased moves, 1-second handles on both ends, optional seamless Loop, 24/30/60 fps, draft or HD.
04
Tips for better results
◼
Use GLB files
GLB carries materials and textures. STL is shape only, so materials get inferred, which adds variability.
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Explore fast, finish HQ
Find the angle and style with Generate (or Live), then run Generate HQ once for the final. Selection beats re-rolling.
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Work the Light Angle
In 3D Render, the dial moves the key light around the product, and the preview shadow shows you exactly where it lands before you render.
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Be specific in Extra Direction
"Warm oak surface, one out-of-focus ceramic prop" beats "make it nice." Specifics steer; vagueness invites guessing.
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Try different angles
The camera presets exist for a reason: a ¾ or Hero angle often sells a product better than straight-on. One click each to compare.
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Loop your videos
The Loop option renders a seamless A→B→A ping-pong, perfect for autoplay on product pages and social.
05
Your library

Everything you generate, photos and videos alike, lands in the Library tab, filterable by model. Videos play right in the grid. Click any item to view it full-size, use your ← → arrow keys to flip through the set, and download from the card or the viewer.

Open the app → Questions? Email us at hello@rendertophoto.com